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The Platform for FedEx Linehaul Business Owners.

  • Branding
  • product design
  • Web App
  • Mobile App

Background

We partnered with a private equity group who had an existing portfolio of FedEx linehaul businesses. FedEx linehaul businesses allows individuals to buy specific reoccurring freight routes from FedEx. Owners have guaranteed business from FedEx, but must handle all of the routes vehicles, drivers, and similar logistics.

The management team we partnered with had existing analytics and integrations to mange their portfolio of Linehaul businesses. Together, we set out to incorporate their legacy infrastructure into a consumer-facing platform to completely manage all aspects of Linehaul businesses. Ultimately, building an unparalleled platform to dominate the market.

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Process

This project began from scratch, with no existing brand, business, or team. We started by researching and talking to stakeholders to understand the market and its users better. Then, we documented how these business owners and their staff work and turned it into customer journeys. Our team combined all this information to create the core sections and features of the platform. We also established a brand and style to fit. Through this process, we were able to confidently create a cohesive experience helping managers improve and run their business, as well as deliver a better tool for drivers and staff in the field.

Results

Imagine every aspect of linehaul management packed into one simple to use platform, that’s GroundSight. Managers now have one place to easily:

  • Review and automate payroll
  • View true earnings and costs
  • Manage shipping routes and scheduling
  • Manage driver information and contracts
  • Vehicle condition and management
  • Get proactive insights, analytics, and reporting

The mobile app coordinates with the core platform. However, it focuses on the daily experience of the drivers and similar in-field staff. The new app helps guide drivers through things like:

  • Pickup and Delivery
  • Roadside Assistance
  • Breaks and Per Diems
  • Road Navigation
  • Viewing and Collecting Payroll

The end result was a 100% development-ready platform and mobile app. Our partners now have a complete executable vision for their brand and business. Allowing them to scope development efforts, prepare financial models, and continue securing the capital to launch and grow GroundSights. The team was excite to run with the prototype already demoing at conferences and launching marketing efforts.

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