The Search Engine You Can Trust.
Background
Freespoke’s is a search engine with a mission to provide balanced results and respect users privacy. The business formed to address the need for a neutral place to search and find complete information. Tech platforms have gotten too intrusive by taking political sides and letting some pay to win. Freespoke’s product aims to provide all sides of the story, promote local business, and simply deliver an overall quality search experience.
We partnered with the Freespoke team after they have been up and running for about 2 years. At the time, the product was primarily a news aggregator with a long-term roadmap to implement a full-fledged search engine to complete with Google and Duck Duck Go. Our team stepped in to create and implement this roadmap.
Process
Our team focused on leading the product department by establishing operations to coordinate all teams on a concise product vision and how to achieve it. We did this through methods like roadmapping, iterative design, sprint planning, stakeholder voting, scoping, analytics, and user research. Delivering a reliable way to drive the team forward to meet their ambitious goals and create a standout product.
